Last Wave Originals is the place to find classic surfwear featuring brands from the legends who made surfing history.

Privacy Policy

Our Promise

Last Wave Originals respects your privacy and wants to earn your trust. We want you to be as comfortable as possible visiting our website and related services. All information about you is kept confidential and will not be used in ways that you have not consented to. We will not sell or disclose any information that identifies you to a third party, except to the extent necessary to comply with applicable law or legal proceedings where such information is relevant.

This Privacy Policy is incorporated into and subject to the Terms and Conditions of use. It tells you what information we collect, how we protect it and what choices you have about how that information is used. Most information collected is to enable us to process your online orders or requests for information and/or other services.

Questions regarding this policy and our practices should be directed to Last Wave Customer Service, by e-mail to service@lastwave.com, by telephone at 877-788-0201 or by postal mail to Last Wave Originals, 2832 El Cerrito, San Luis Obispo, CA 93401.

Under 13

Last Wave Originals does not allow children under the age of thirteen (13) to register because Last Wave must comply with the Children's Online Privacy Protection Rule, which prohibits the online collection of personal information from people under 13.

Personal Information We Collect

We collect information in two areas:

  1. Alerts / Newsletter subscription: e-mail address*.
  2. Online ordering and Account creation: Name*, Address*, Phone Number*, Password*. All personal information is protected by your password.

Required information is indicated by an asterisk*. Provision of all other information is optional.

Cookies

We also collect information about your use of our site, directly and through the use of "cookies." Cookies are small computer files that we transfer to your computer's hard drive that allow us to know how often someone visits our site. This information helps us customize our web site specifically for you and also allows us to statistically monitor how many people are using our site and for what purpose. Our cookies cannot retrieve personal information from your computer.

You can always disable cookies on your computer. We don't recommend you disable cookies because some of our coolest features are enhanced by cookie information, and it's a way for us to make the site better for you. Plus, cookies are alphanumeric designations on your computer hard drive that don't provide us with any personal data. But, it's your choice. The way to do it is to go to your Internet browser (like Internet Explorer or Netscape Navigator) and look up "cookies" in the help menu.

Use and Disclosure of Personal Information

Personal Information will not be released to third parties without your explicit permission. Last Wave may provide your information to third parties in aggregate with others' information, which does not allow you to be identified or contacted ("Aggregate Information").

How We Handle Privacy Internally

We use industry-standard efforts to safeguard the confidentiality of your personal information, such as firewalls and Secure Socket Layers where appropriate. Nevertheless, absolute security does not yet exist on the Internet.

Your Privacy Choices

You always have options on our site. You can opt in to or out of any of our e-mail lists. If you'd like to get on an e-mail list (to receive information about new products from our store for example), simply go to that area and sign up. If you'd like your name to be taken off, follow the "unsubscribe" directions in any e-mail you receive from us.

Please note that any information that you reveal in a public forum (such as a bulletin board or chat room/event) will be seen by third parties not related to Last Wave and is therefore not subject to this privacy policy. Also, if you follow a link to a third party site from LastWave.com, any information you reveal on that site is not subject to this Privacy Policy. You should consult the privacy policies of each site you visit.

Any other questions? E-mail us at info@lastwave.com.

Updating Your Personal Information

You can always contact us in order to delete your personal information from our systems by e-mailing us at info@lastwave.com. You can also update the personal information that you have provided to us and change your privacy choices by clicking the "My Account" link at the bottom of any page in the Storefront section.

Your Consent

Last Wave Originals may change this Privacy Policy at any time by posting revisions to our web site. In the event that any changes are made to use of your personal information, you will be informed via e-mail, and afforded the opportunity to opt-out of any further use. Your use of the site constitutes acceptance of the provisions of this Privacy Policy and your continued usage after such changes are posted constitutes acceptance of each revised Privacy Policy. If you do not agree to the terms of this Privacy Policy or any revised policy, please exit the site.